Search Engine Optimization; How to Manage SEO Projects and Increase Search Engine Ranking

This book explains how search engines work and how it can help to increase the ranking of search engine results. You will learn the basics of how search engines create indexes that are used to rank websites and how they evaluate the incoming links, content relevancy, and metadata valuation. You will learn why the incoming links from popular sites are important and ways to get links from those sites. Learn how search engines can reduce the value or punishing to try tri…
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